Whether your brand has 100,000 likes or 100 likes on your Facebook page it’s important to have a deep understanding of what is actually causing people to click that ever so important thumbs up icon. With 50% of consumers expressing that a brand’s Facebook page is more useful than their website it’s essential that your presence is managed effectively. Here are some easy strategies you can use to ensure your brand has success on the world’s largest social network.

Keep it short and sweet

The content you post to Facebook is crucial to your brand’s success, but what to post? You may think Twitter is the only network for keeping your posts short but the same goes for Facebook. If you’re going to post a quick status update try and keep it under 80 characters as these shorter posts receive a 23% higher engagement rate. Even better, throw in a photo with your status update and receive an engagement rate 39% higher than average.

Interaction is key

Be specific with what you want your audience to do. When your fans are specifically asked to like or comment on a post they are 3 times more likely to actually do it and interaction with your brand is really what they’re looking for. 82% of Facebook users like a brand because they feel it’s the best way to engage and connect with them. Use posts with questions and get your fans to “fill in the blank” to get them talking to learn more about them and to boost the amount of conversations on your page.

Promos and giveaways

Everyone loves free stuff so we can’t forget about contests and giveaways! 34% of Facebook users will like a brand for their promotions or discounts. The top promotional keywords that garner engagement are: winner, win, giveaway, entry and new, so try and incorporate them in your messaging as often as you can.

Get the timing right

When you post is just as important as what you post and believe it or not, posting too much can hurt you more than help you. The number one reason why users unlike a brand on Facebook is because they post too frequently. Try and post one or two times a day but don’t exceed 7 times a week. Brands that post one or two times a day have about a 19% higher engagement rate than those that post more than twice.

Facebook is a non-business hour type of social network. Make an effort to post between the hours of 8PM and 7AM as these posts enjoy a 14% higher engagement rate than content posted between 8AM-7PM. On average, the best days to post are on the weekends when consumers have some time to themselves. Try not to post as much in the middle of the week, Wednesdays experience a 7.5% engagement rate reduction.

Monitor the results

Keep a close eye on how consumers are interacting with your content so that you can tailor your Facebook strategy accordingly in order to increase your page visits. Remember, Facebook users love to interact with brands and take advantage of contest and promotions but be sure not to bombard them with messages that fill up their newsfeed. Employ these simple strategies and you’ll have your Facebook fan count going up in no time!