Tactics for Getting Likes In the Early Days

Once you decide to set up a Facebook page, the work is just beginning! Initially, it might be a little discouraging to grow your page, especially if you are running a smaller business. If you have a larger business, network and an established community it is a little bit easier, however the early days will always be a little bit more challenging. Here are a [...]

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Facebook Check – Is Your Page Complete?

If you’re just getting started with social media, having all of these accounts can be a little overwhelming. In today’s post we want to concentrate on making sure that your Facebook page looks its best from an information standpoint. One of the many reasons that people will like your page is to get more information about your company. Not having that information is one mistake [...]

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Social Media isn’t Free

It is often said that social media is ‘free.’ Now, we don’t want to completely burst that bubble but that’s not always the case. Sure, in certain circumstances, for instance when it comes to personal social media, it absolutely is. However, when it comes to social media for a business often times there are a couple of costs associated. Here are the most popular ones: [...]

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What it Takes to Manage a Facebook Page

By this time you know that Facebook is a helpful tool for any business. There is a great audience there and it’s easy to communicate with them. We’ve written a number of posts about strategy and tools you can use to manage a Facebook page, but today we want to talk about what exactly goes into managing said page? How much time does it take, [...]

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The Difference Between Posting on Facebook and Twitter

Just like writing a book and writing a short story are very different, so is posting on Twitter and posting on Facebook. Some people schedule Tweets in HootSuite and automatically send them out on Facebook as well. Although this strategy can work sometimes, they are different platforms and to ensure that you are getting the message out correctly to your audience it is worth adjusting [...]

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10 Reasons Why Facebook Matters for Your Business

Many people sign up for a personal profile on Facebook, which doesn’t require any maintenance, it can be accessed when desired and used to keep in touch with friends and family and to share stories. A business page is a little different, business pages on Facebook requires consistent posting (to be successful) among other things. Although this might sound difficult and tiring, it’s more important [...]

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A Quick Guide to Having an Employee Manage Social Media Accounts

If you are a business owner who wants active and interesting social media channels, but don’t have the time to come up with the content yourself, your employees could be the perfect solution. I’m not talking about having one employee designated as the social media manager, rather, have one or two employees that have access to the accounts and can update it when they are [...]

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How to Set SMART Social Media Goals for 2014

Social Media is not something you can just decide join. If you want to be successful, it requires more attention to detail than that. In order to really use social media to it’s full potential, you need to set realistic, actionable goals for your accounts. The New Year is the perfect time to do this. Think of your social media efforts in 2013, there were [...]

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The Secret to Amazing Facebook Posts

The best way to think about what you should post on your brand page is to think about what you enjoy reading or seeing on Facebook. For the most part, people love posts where they get coupons or discounts, but you can’t always be offering a giveaway. The rest of the time, what are the posts that get the most traction? They are the posts [...]

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Holidays are a Great Time for your Creative Marketing Campaign

Christmas is coming and people are busy with buying presents for their friends and relatives. Meanwhile businesses are also preparing for this joyful time. Some are making special offers, some are giving free samples, coupons and other small gifts. But obviously it is not possible for company to give a present to each and every customer, partner or employee. However, you may understand how important [...]

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